Written by the editorial team · Last updated: September 2026

We independently research and select every platform on this list based on published features, pricing and portal integrations. This page contains no affiliate or sponsored links, and we have no commercial relationship with any vendor named below. Nothing here is based on hands-on trials of every platform — see the Methodology section for how this list was compiled.

Ten estate and lettings agency CRMs compared for UK sales, lettings and multi-branch operations, from enterprise platforms to budget-friendly independents.

10 Best CRMs at a Glance

Methodology

Platforms were selected for relevance to UK sales and lettings agencies specifically — not generic CRMs — based on Rightmove/Zoopla portal integration, ARLA Propertymark and client-money-protection compliance support, and market presence. Pricing was cross-checked against vendor pricing pages and independent UK property-software comparison sites where published in 2026; several vendors (Reapit, Alto, Dezrez, ExpertAgent, Rex, Arthur Online) do not publish pricing and are sold by quote, which is noted against each entry. This is a research-based comparison, not the result of hands-on trials across all ten platforms. Ranking is by category fit rather than a single overall score — see “How to choose” below for how to weight these for your agency.

1. Reapit — Best for Enterprise & Multi-Branch Chains

Reapit is the UK’s most widely used enterprise estate agency platform, serving over 5,000 branches across sales, lettings and property management. It’s on this list because no other platform matches its depth of multi-branch reporting, client accounting and third-party integrations (AML checking, conveyancing, e-signature) via its Foundations app ecosystem. It’s best for large sales chains and corporate groups where centralised control across many branches matters more than day-to-day simplicity. What differentiates it is sheer configurability and enterprise-grade reporting. Before choosing it, know that pricing is entirely custom and not published, implementation typically takes longer than mid-market rivals, and the depth of configuration can be overkill — and costly — for a small independent agency.

2. Street.co.uk — Best for AI-Native Workflow

Street.co.uk is a cloud-based CRM built from the ground up around AI connected to live operational data, rather than AI features bolted onto an older platform. It’s on this list because its AI tools — automated listing creation from floor plans, in-platform photo editing, and an out-of-hours AI call handler — are functional rather than cosmetic, and it uses unlimited-user pricing rather than charging per seat. It’s best for growing sales and lettings agencies, including multi-branch groups, that want AI embedded throughout the pipeline rather than as an add-on. What differentiates it is the depth of AI integration and headcount-independent pricing. Before choosing it, know that pricing isn’t published and much of the available commentary comes from Street’s own marketing, so independent verification of claimed results (such as lead-generation percentages) is worth doing during a demo.

3. Alto — Best for Zoopla-Connected Agencies

Alto is the UK’s most widely used CRM by user count, supporting more than 6,000 agencies and 25,000 users, with over 15 years in the market. It’s on this list because of its scale, established reliability, and native Zoopla connectivity, plus a genuine AI suite (Alto Intelligence) covering listings, compliance and lead flow. It’s best for established sales and lettings agencies, particularly those already using Zoopla, that want a proven platform over a newer challenger. What differentiates it is market penetration and ecosystem integration. Before choosing it, know it’s owned by Houseful, Zoopla’s parent company, so agencies wanting independence from their portal provider should weigh that; pricing is per-user and quote-based, and some users report the interface needs multiple tabs for simple tasks like tenancy setup.

4. Dezrez — Best for Agencies Wanting a Conveyancing Discount

Dezrez is an independent, Wales-based platform with over 25 years in the market, popular for its unusual commercial model: reduced or free CRM access for agencies that also use its connected conveyancing referral services. It’s on this list for that pricing flexibility and for strong customisation, particularly favoured by larger independent operations. It’s best for agencies willing to route conveyancing referrals through Dezrez in exchange for lower CRM costs, and for mixed sales-and-lettings groups wanting flexible third-party integrations. What differentiates it is the referral-linked pricing model, unusual in this market. Before choosing it, know that standard (non-discounted) pricing isn’t published, so get a like-for-like quote against competitors before assuming the referral discount makes it the cheapest option overall.

5. Jupix — Best for Budget-Conscious Independents

Jupix is a cloud-native platform, also owned by Houseful, aimed squarely at independent agencies with one to three branches. It’s on this list because it’s generally cheaper per user than Reapit or Alto (around £95/user/month versus £150+), while still offering reliable portal feeds and a mobile app that works offline. It’s best for independent agents who want dependable core functionality without enterprise pricing or complexity. What differentiates it is the combination of lower cost and simpler onboarding versus its Houseful stablemate Alto. Before choosing it, know that, like Alto, it’s owned by Zoopla’s parent company, and its feature depth (advanced applicant matching, granular multi-branch reporting) trails Reapit’s for agencies that later scale up significantly.

6. 10ninety — Best for Startups & Sole Agents

10ninety is a cloud-based platform covering sales and lettings, and is one of the only CRMs in this market with fully transparent published pricing: £70/month for up to 100 active properties, rising by £35 per additional 100, with a £100 setup fee and no per-user charge. It’s on this list for that pricing clarity and low barrier to entry. It’s best for sole agents, startups, and small independents managing under 100 properties who want predictable costs with no negotiation. What differentiates it is the published, no-per-user pricing model, rare among UK estate agency CRMs. Before choosing it, know that feature depth is not comparable to enterprise or mid-market platforms, and fast-growing agencies will likely outgrow it.

7. Apex27 — Best for Transparent, No-Contract Pricing

Apex27 is a cloud-based CRM covering sales, lettings, commercial and auctions, built around simple, published pricing and no long-term contracts. It’s on this list because, alongside 10ninety, it’s one of the few platforms with a fully public price list: £35 (ex. VAT) per user/month, with a 30-day free trial and no setup fees. It’s best for agencies of any size that want to add or remove users freely without renegotiating a contract. What differentiates it is the combination of monthly rolling billing and a feature set — client accounting, chain management, a client portal — that’s broader than 10ninety’s for a similar entry price. Before choosing it, know that support and onboarding quality reports are mixed compared with the more established enterprise players, and training/data-import costs are charged separately.

8. ExpertAgent — Best for Combined CRM & Website

ExpertAgent, another Houseful-owned platform, has run more than 2,500 branches over two decades and bundles a website builder directly into its CRM. It’s on this list because agencies that want one supplier for both their back-office system and their public-facing site get a genuinely integrated option, rather than stitching two products together. It’s best for independent and small multi-branch agencies wanting to consolidate suppliers. What differentiates it is the built-in website product, which most rivals on this list don’t offer natively. Before choosing it, know that pricing isn’t published, and — as with Alto and Jupix — it shares ownership with Zoopla, a consideration for agencies wanting portal-provider independence.

9. Rex Software — Best for an AI-First Roadmap

Rex Software is an independent, Australian-founded platform used by more than 10,000 agents across the UK, Australia and New Zealand, and has made AI a core part of its 2025–2026 product roadmap rather than a bolt-on feature. It’s on this list because it’s a genuine independent alternative to the Houseful-owned cluster (Alto, Jupix, ExpertAgent), with an international support and development base. It’s best for agencies wanting active AI development and full independence from any UK portal owner. What differentiates it is its global scale and roadmap focus on AI-driven prospecting and lead handling. Before choosing it, know pricing isn’t published for the UK market, so request a like-for-like quote, and confirm UK-specific compliance features (ARLA Propertymark, client money protection) are fully built out rather than adapted from its Australian product.

10. Arthur Online — Best for Lettings & Property Management

Arthur Online is a property management-focused platform aimed at lettings and block-management-heavy agencies rather than sales-first agencies. It’s on this list because agencies whose business is weighted toward lettings and ongoing property management need deeper maintenance, compliance-deadline and landlord-reporting tools than a sales-oriented CRM typically provides. It’s best for lettings agencies, property managers, and mixed agencies with a substantial managed-property portfolio. What differentiates it is its property-management depth (maintenance workflows, landlord/tenant portals) relative to sales-first platforms on this list. Before choosing it, know that pricing is quote-based and scales with property count, and sales-focused agencies with a small lettings book may find better value in an all-rounder like Alto or Jupix instead.

How to Choose

• Check portal integration first, not last. All ten platforms feed Rightmove and Zoopla, but confirm whether the feed is direct or routed via a third-party provider — third-party feeds introduce extra points of failure.
• Weigh unlimited-user vs per-user pricing against your hiring plans. Per-user platforms (Reapit, Alto, Jupix, Apex27) get more expensive every time you hire; unlimited-user models (Street.co.uk) don’t.
• Consider portal-owner independence if that matters to you. Alto, Jupix and ExpertAgent are all owned by Houseful, Zoopla’s parent company; Reapit, Dezrez, Street.co.uk, 10ninety, Apex27, Rex and Arthur Online are independently owned.
• Match the platform to your business mix. Sales-heavy agencies should prioritise chain and progression tools (Reapit, Alto); lettings- and management-heavy agencies should prioritise compliance and maintenance depth (Arthur Online).
• Get a like-for-like quote before assuming price position. Most platforms on this list don’t publish pricing, so a quote covering the same user count and feature set is the only reliable comparison.