We independently research and select every platform on this list based on published features, pricing and portal integrations. This page contains no affiliate or sponsored links, and we have no commercial relationship with any vendor named below. Nothing here is based on hands-on trials of every platform — see the Methodology section for how this list was compiled.
This guide compares ten leading options for CRM Software for UK Real Estate Agencies, covering sales, lettings and multi-branch operations, from enterprise platforms to budget-friendly independents.
TL;DR
- This guide compares 10 CRM platforms for UK estate agencies, covering sales, lettings, property management and multi-branch operations.
- Reapit suits larger and multi-branch agencies, Street.co.uk stands out for AI-led workflows, while Arthur Online is stronger for lettings and property management.
- Pricing varies considerably: 10ninety and Apex27 publish clear entry pricing, while several major platforms require a custom quote.
- Before choosing, compare portal integrations, sales-versus-lettings needs, per-user versus unlimited-user pricing, ownership independence and like-for-like quotes.
At a Glance: The Best Real Estate Software for 2026
| Name | Best For | Pricing Model | Ownership |
|---|---|---|---|
| Reapit | Large multi-branch and enterprise chains | Custom quote, no public pricing | Independent (private equity) |
| Street.co.uk | AI-native workflow across sales and lettings | Unlimited-user pricing, quote-based | Independent |
| Alto | Zoopla-connected agencies wanting an established platform | Per-user, quote-based | Houseful (Zoopla’s parent) |
| Dezrez | Independents wanting a conveyancing referral discount | Quote-based; discounted via referrals | Independent (Wales-based) |
| Jupix | Small-to-mid independents on a budget | Per-user, around £95/user/month | Houseful (Zoopla’s parent) |
| 10ninety | Startups and sole agents | From £70/month (up to 100 properties) | Independent |
| Apex27 | Agencies wanting fully transparent, no-contract pricing | £35/user/month, no minimum term | Independent |
| ExpertAgent | Agencies wanting CRM and website bundled together | Quote-based | Houseful (Zoopla’s parent) |
| Rex Software | Agencies wanting an AI-first roadmap and global support | Quote-based | Independent (Australian-owned) |
| Arthur Online | Lettings and property management-heavy agencies | Quote-based, per-property | Independent |
Methodology
Platforms included in this Property CRM Software 2026 comparison were selected for their relevance to UK sales and lettings agencies specifically — not generic CRMs — based on Rightmove/Zoopla portal integration, ARLA Propertymark and client-money-protection compliance support, and market presence. Pricing was cross-checked against vendor pricing pages and independent UK property-software comparison sites where published in 2026; several vendors (Reapit, Alto, Dezrez, ExpertAgent, Rex, Arthur Online) do not publish pricing and are sold by quote, which is noted against each entry. This is a research-based comparison, not the result of hands-on trials across all ten platforms. Ranking is by category fit rather than a single overall score — see “How to choose” below for how to weight these for your agency.
Reapit
Best for enterprise and multi-branch estate agencies
Reapit is a strong option for larger UK estate agencies that need one platform across sales, lettings and property management. Its broad feature set makes it particularly suitable for organisations managing several branches and large teams.
The platform supports multi-branch reporting, client accounting and a wide range of third-party integrations through its Foundations ecosystem, including services for AML checks, conveyancing and e-signatures. This makes it useful for agencies that want centralised control across complex operations.
Pricing is provided by custom quote rather than published online. Reapit can also require more implementation and configuration than simpler platforms, so smaller independent agencies may find its depth unnecessary for their needs.
What We Like
- ✓ Strong fit for established UK estate agencies
- ✓ Broad functionality across agency workflows
- ✓ Good option for multi-branch operations
Watch Out For
- ✗ May be more complex than needed for very small agencies
- ✗ Pricing may require a direct quote
- ✗ Best value depends on agency size and workflow needs
Street.co.uk
Best for AI-native sales and lettings workflows
Street.co.uk is a cloud-based estate agency CRM built around AI connected to live operational data. It is aimed at agencies that want automation and AI tools to sit at the centre of everyday sales and lettings work rather than being added later.
Its features include automated listing creation from floor plans, in-platform photo editing and an out-of-hours AI call handler. Street.co.uk also uses an unlimited-user pricing approach, which may appeal to growing agencies that do not want software costs increasing every time they hire another member of staff.
Pricing is not published, so agencies need to request a quote. Some performance claims are primarily available through the company’s own marketing, making it sensible to verify expected results during a demonstration.
What We Like
- ✓ AI is integrated throughout the workflow
- ✓ Unlimited-user pricing model
- ✓ Useful tools for sales and lettings agencies
Watch Out For
- ✗ Pricing requires a direct quote
- ✗ Independent evidence for some claims is limited
- ✗ Agencies should test AI features during the demo
Alto
Best for established Zoopla-connected agencies
Alto is one of the most established estate agency CRM platforms in the UK, supporting thousands of agencies and users across sales and lettings. Its long market presence makes it attractive to firms that prefer a proven system rather than a newer entrant.
Native Zoopla connectivity is a major strength, alongside Alto Intelligence, which brings AI tools into listings, compliance and lead management. It can be particularly convenient for agencies already working closely with the Zoopla ecosystem.
Alto is owned by Houseful, Zoopla’s parent company, which may matter to agencies that prefer independence from their portal provider. Pricing is quote-based and charged per user.
What We Like
- ✓ Established presence in the UK market
- ✓ Native Zoopla connectivity
- ✓ AI tools for listings, compliance and lead flow
Watch Out For
- ✗ Pricing is quote-based and per user
- ✗ Owned by Zoopla parent company Houseful
- ✗ Some workflows can require several tabs
Dezrez
Best for agencies interested in conveyancing-linked savings
Dezrez is an independent Wales-based estate agency software provider with more than two decades in the market. It supports both sales and lettings and is particularly notable for its commercial approach to conveyancing referrals.
Agencies that use connected conveyancing referral services may be able to access reduced CRM costs. The platform also offers strong customisation and third-party integration options, making it worth considering for larger independent agencies with mixed requirements.
Standard pricing is not published, so the actual value depends on the quote and referral arrangement offered. Agencies should compare total costs rather than assuming the referral model automatically makes Dezrez the cheapest option.
What We Like
- ✓ Independent UK-based provider
- ✓ Potential savings through conveyancing referrals
- ✓ Flexible customisation and integrations
Watch Out For
- ✗ Standard pricing is not published
- ✗ Savings may depend on referral participation
- ✗ Compare total costs against competing platforms
Jupix
Best for budget-conscious independent agencies
Jupix is a cloud-based estate agency CRM aimed mainly at independent agencies with one to three branches. It focuses on dependable core functionality without the scale and complexity associated with larger enterprise systems.
Pricing is generally lower than some larger platforms, while users still get core portal feeds and mobile access. The mobile app can work offline, which may be useful for agents conducting appointments away from the office.
Jupix is also owned by Houseful, Zoopla’s parent company. Its advanced applicant matching and detailed multi-branch reporting are less extensive than enterprise platforms, so fast-growing firms should consider how their requirements may change.
What We Like
- ✓ Well suited to smaller independent agencies
- ✓ Lower-cost positioning than enterprise alternatives
- ✓ Mobile app with offline functionality
Watch Out For
- ✗ Less depth for complex multi-branch reporting
- ✗ Owned by Houseful, Zoopla’s parent company
- ✗ Growing agencies may eventually need more advanced tools
Apex27
Best for transparent pricing and flexible contracts
Apex27 is a cloud-based estate agency CRM covering residential sales, lettings, commercial property and auctions. It stands out because its pricing is openly published rather than hidden behind a sales enquiry.
Pricing starts at £35 per user per month excluding VAT, with no minimum contract term and a 30-day free trial. Features include client accounting, chain management and a client portal, giving it a broader feature set than some entry-level alternatives.
Agencies should note that reports about onboarding and support are mixed, while training and data-import services can involve additional charges. Those costs should be included when comparing the total price.
What We Like
- ✓ Fully published pricing
- ✓ No long-term contract requirement
- ✓ Includes useful client and chain-management tools
Watch Out For
- ✗ Support and onboarding reports are mixed
- ✗ Training can involve extra charges
- ✗ Data-import costs should be checked before switching
Rex Software
Best for agencies interested in an AI-focused roadmap
Rex Software is an independent Australian-founded property platform used by agencies across the UK, Australia and New Zealand. It offers an alternative to several UK systems owned by larger portal groups.
AI has become an important part of the company’s product roadmap, particularly around prospecting and lead handling. Its international development and support base may appeal to agencies looking for a platform with a broader global footprint.
UK pricing is not published, so agencies need to request a quote. Before committing, confirm that UK-specific compliance requirements and workflows are fully supported for your agency rather than assuming features developed for other markets will translate directly.
What We Like
- ✓ Independent from major UK portal owners
- ✓ Active focus on AI-driven development
- ✓ International user and support base
Watch Out For
- ✗ UK pricing is not published
- ✗ Confirm UK-specific compliance functionality
- ✗ Check how roadmap features fit your current workflow
Arthur Online
Best for lettings and property management-heavy agencies
Arthur Online is focused more heavily on property management than traditional sales-first estate agency CRM. This makes it particularly relevant to lettings agencies, property managers and businesses with substantial managed-property portfolios.
Its strengths include maintenance workflows, compliance deadline management and landlord and tenant portals. These features can be more useful to agencies managing properties over the long term than sales-focused tools centred mainly on applicants and transaction progression.
Pricing is quote-based and generally scales according to property count. Agencies with only a small lettings book and a stronger sales focus may find better value in a broader all-round estate agency CRM.
What We Like
- ✓ Strong property management functionality
- ✓ Maintenance and compliance workflows
- ✓ Dedicated landlord and tenant portals
Watch Out For
- ✗ Pricing requires a custom quote
- ✗ Costs can scale with property numbers
- ✗ Less compelling for sales-first agencies with limited lettings
How to Choose
- Check portal integration first, not last. All ten platforms feed Rightmove and Zoopla, but confirm whether the feed is direct or routed via a third-party provider — third-party feeds introduce extra points of failure.
- Weigh unlimited-user vs per-user pricing against your hiring plans. Per-user platforms (Reapit, Alto, Jupix, Apex27) get more expensive every time you hire; unlimited-user models (Street.co.uk) don’t.
- Consider portal-owner independence if that matters to you. Alto, Jupix and ExpertAgent are all owned by Houseful, Zoopla’s parent company; Reapit, Dezrez, Street.co.uk, 10ninety, Apex27, Rex and Arthur Online are independently owned.
- Match the platform to your business mix. Sales-heavy agencies should prioritise chain and progression tools (Reapit, Alto); lettings- and management-heavy agencies should prioritise compliance and maintenance depth (Arthur Online).
- As estate agencies gain enquiries from both traditional search and AI-assisted discovery, it is worth considering how those leads move from visibility into the CRM. Megrisoft UK has noted that AI search visibility increasingly depends on clear, authoritative and easily retrievable information, making AI visibility and citation tracking useful considerations alongside the CRM systems used to manage the resulting customer journey.
- Get a like-for-like quote before assuming price position. Most platforms on this list don’t publish pricing, so a quote covering the same user count and feature set is the only reliable comparison.
